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A manual to send your music to radio, music blogs, press and record labels

Why do artists ignore submission guidelines?

My guess is, as is the case with most people, musicians and artists have a huge hurry and are always on the lookout for any shortcut available. It is a habit that is in the depths of our psyche and it is difficult to remove. Shortcuts are good when you get to where you intended to reach. If you fail to reach your destination, then by definition, it is not really a shortcut.

A little history on applications

What used to happen when you wanted to analyze sites or play your music, it is that the options were limited. You could record a demo in a studio or create it from home, and then mail physical copies to different labels. There were some college stations which could ring your song, or groups of home magazines, but this was all regarding distribution opportunities are concerned. Remember, there was no Internet at that time.

However, that was many years ago. With the explosion of Internet, it is no longer possible to track all the sites you can get more exposure for your music. Although still have all their own special way in which they look like, many artists still tend to use one-size mentally when the time of initial contact arrives. However, to make serious inroads, it is necessary to put aside the time required for the “personal” touch.

How to deliver your music

The remainder of this article lists all possible ways (that I know) to present your music to various music services (or in some cases, the reasons why a music service does not accept your submission).

I created this list to show that there are many ways that you can request that your music is accepted. I hope to convey my opinion on the fact that sending your music without checking the submission guidelines is a waste of time and money. And frankly, just irritates people.

Methods to ensure failure

The burst of generic emails. We all know this: it is called spam. The logic behind all that comes from mathematics. “If I send emails numbers X and responds only 0.01% of people … that are still a lot of answers!” I can assure you that the lack of guidelines for sending music in the history of the world has always had a contact preferred mode, through

The burst of generic emails with fries. Sending e-blast of an artist with his cd, you and hundreds of others is the lowest possible mode of communication in the world of music, especially if you send attachments with MP3 files. This frustrates everyone involved. If you send a stream of emails to many people, at least have the decency to use the blind carbon copy (Bcc :), so no one else see the rest of e-mail.

No contact name. When you send a first email to a music service, I recommend you take your time to find the name of the contact you’re going to run. This will show them that you sacrificed a few seconds of your time to at least know who to contact.

There are cases where there is no contact name available. Many bloggers like to keep their mystery. In these cases you have no choice but to emepzar your mail with a generic greeting.

However, in most cases, the appropriate contact name appears in general in the section “About Us” (About Us) or “Contact”.

NO unsolicited material is accepted. This is the first thing to check. Does this music service accepts requests? One of the most frustrating things for independent artists trying to contact a large number of labels and music services is that they do not accept unsolicited material.

There are two main reasons for this strong requirement. The first is the legal protection. In the past, there have been many artists who have filed a lawsuit against seals, claiming that the label used his song. They say they sent a demo XYZ, and a year later an artist XYZ released a song that sounded like his demo. This made that record companies had no choice but to protect themselves through lawyers or permits for sending a demo on behalf of their clients.

The second reason is that it helps ensure that the music is targeted (you know who goes). This allows the seals to avoid the avalanche of inappropriate material they would receive if they accept ALL materials. At some point the human being has to go through all applications. If the seal accept unsolicited material, would be lucky if 10% of the music that sent them fit with the style you are looking for.

“Applications are closed”. Number of services, especially small labels, websites and blogs opinion, reach a point where they are maxed out . These are understaffed, with a folder of applications and probably can not meet new shipments, at least until some time later . Once out of this, applications are open again.

Do not use the correct email address. Most music services have several email contact, especially the larger ones. Make sure you use the appropriate email address. If the personal direction of a music critic is listed, and calls for applications to music @ address are sent – you do not send your music to your personal mail, even if the person you’d want to send.

Bad spelling, grammar and text speak. Using the automatic correction or call a friend to check you copy before sending your email, any of these things may be worth. Same thing with the grammar. The old rule that first impressions are what count continues to operate.

Ask a question that is answered in the FAQ. Most services have a number of FAQ (Frequently Asked Questions) on its website. The usual policy is that if the FAQ does not answer your question, then you can contact by all means. However, if you send a question that is answered in the FAQ, you just have to retire.It is doubtful that contact you.

General rules

What type (s) of music usually accept music services? Nothing burns more to a radio, music editor, owner of a seal or blogger like being bombarded by a completely opposite style music they promote. A total lack of respect shown. It is like sitting in a Chinese restaurant and order pizza. It shows immediately that you have not taken a moment to look around, not even to know what they do. Your songs, of course, will be eliminated immediately.

Contact before sending your music. Several music services ask that you contact them before sending your music to ensure that your music is a good choice. It is for this reason that many services do not publish your physical address online. You have to contact them first to ask for your email address. It is their way of pre-selection of applications.

Not contact them before sending your music. Some services do not want to be bothered with an initial contact. Contact them only irritates them.

Facebook, Twitter. An increasing number of music services prefer to be contacted by the Facebook page or Twitter account. Often, you will not find any other contact information on your website than a link to your Facebook page and Twitter. Sometimes, there is a contact email in the About section of your Facebook account.

Comments. Many bloggers do not publish any contact information. In order to reach them you have to comment on your blog.

What formats are accepted? Music services often publish their format of choice. In general, it is usually a combination of several formats. For example, they can accept shipments in physical and digital formats.There is an increasing number of music services that accept only vinyl – these are usually labels punk, electronic and hip hop.

EPs and demos. Many critics accept demos and EPs to listen, but it is important to check before sending your EP or demo.

Time sensitive material. There are a number of music blogs, radio programs, promoters and music critics websites that only deal with the music that has been recently. The deadline varies, but the allowable launch time is usually 6 months or less. If your music was launched before the deadline, it will be ignored.

Only local music. The meaning of “local” depends on the specific resource – for some it can be a particular city and its surrounding suburbs; for others it may be an entire state or province. An exception depends on whether the band is on tour and is playing in the community.

What critical accept my style of music? There are a large number of music blogs and sites reviews that have stable partners. Each reviewer or critic accepts one or more particular styles of music. Therefore, although the web accept various styles, you are in you discover what critics / bloggers fits your particular style of music. Once you have determined what reviewer is responsible for your style of music, you can contact according to their specific presentation guidelines.

Permission forms. Many music services will not play your music or videos unless you fill your online authorization form. In some cases , you asked to print out the form, fill, and you send it by email. If you send them your music without the form, they will not listen.

Is it a free or paid service? Many bloggers, magazines and radio programs will promote your music through a free service. However, more and more services are charging a minimal fee. Usually it is between $ 10 and $ 50, depending on the services they offer and the number of songs present. There are also services that offer both options, “free” and “paid”. The main advantage of the service “payment” is that puts you in the most visible part.

Shipping services of third parties. Often a music service will only accept music through a third service.MusicSubmit , Sonicbids   MusicXray and ReviewShine are the most popular. Instead of being bombarded by thousands of applications, many bloggers, critics, radio programs, etc., hire a service to handle incoming requests.Service requests creates money by charging a small fee artists shipping.

Sending a press kit. Another important when sending your music consideration is accompanying biographical information about you or your group. Application guidelines usually specify what information they like it to be included. They could order a complete press kit, a single sheet, electronic press kit (EPK) or only a few lines. They may even ask you for a picture, the scansion of the album cover, press clippings, etc. Your best chance to succeed the sending get exactly what they want. If they ask only a sheet and you send a novel, only going to frustrate them.

University Radio. Some college radios allow you to send music directly to the host of a program, but many insist that all music should be sent to the Musical Director. The Musical Director is then passed to the various music shows, by gender. Make sure it is clear who need to send your music.

No shrink wrap or glitter. When you send a CD, make sure you have removed the plastic wrap. It is very irritating to someone who receives hundreds of CDs a week having to waste your valuable time continuously removing the annoying wrappers. And please, do not fill the envelope of glitter to try to be unique and attention. Everybody hates the music business.

digital Shipping

Attached files. Nothing takes both riled and receive an e-mail with an attached file in mp3, when in the guidelines of the presentations is said very clearly , “Please do not attach mp3s!”

Sending MP3s. If the music service does not support attachments, be sure to follow their specific characteristics (if they have a list of them). There are several ways to format or compress an MP3. To begin with , one must always be sure that is labeled / properly marked. The details of the format vary by individual music service – for example, “file encoded to mp3 64-512kbps or VBR with sampling frequency of 44.1 kHz and less than 30mb.”

Links to your music. Services that accept digital presentations, but they do not want attachments, often ask you that you send them a link to your music. MySpace is history, so they prefer that you send them a link to your main web page Facebook, Bandcamp, etc. Having a link allows the end user to take their time because there is no storage problems. If you like your music, they will ask you to send them your CD or digital file.

Streaming. For some music services delivery is the preferred streaming. Streaming content is sent in compressed form over the Internet and can see the viewer in real time. In other words, click on a link and music or video starts playing immediately. The end user does not have to wait for the entire file is loaded.The sequences (Stream) can be from a Youtube page, a page of Bandcamp, etc.

Online forms. A lot of music services have an online registration form. This allows you to fill in data about you and your group and upload one or more songs to your server.

Soundcloud Dropbox. SoundCloud allows businesses and individuals to accept a large number of digital files with little effort. Soundcloud Dropbox is a file sharing area (you’ll see a Dropbox icon on the website of the major music services) where artists can present their music. It is something like a mailbox digital files.Once supplied, the file is parked on the server where the music service can be heard or seen in their spare time.

File sharing services. Many music services, especially crítivos and bloggers, ask you to send them your music files through a file sharing service, which is a company that transfers large files on behalf of their clients, as . This allows a music download service packages without storage problems.

Digital Music aggregators. For your music is present in older digital music sites like iTunes and Spotifay, you have to present your music through an aggregator Digital Music. Aggregators are music services that distribute audio files in bulk to these massive digital websites. The aggregator eliminates the need for technical assistance would be required if an artist decides to upload your files individually. The most popular aggregators CD Baby would be, IODA, The Orchard, IRIS, Redeye USA, ORDIS and INgrooves.


The guidelines for submitting your music not only tell you how to create the first contact but also how reaizar follow-up (or not follow). Monitoring can be sometimes even more important than the first contact.

The most common rule is that if you like your music, are going to get in contact with you. In other words, “Do not call us – we’ll call you”. It’s nothing personal, just do not have time to reponder to all requests they receive. Others may appreciate a reminder. Presenters of radio programs often ask you to follow their playlists to see if your music sounds, rather than contact them and ask them.

Many sites emphasize No phone calls! A safer way to irritate someone is tracking a way that is specified (to do) in their submission guidelines.


People in the music world are busy. They are totally bombarded by music every day, but are willing to sorportar this avalanche thanks to the incredible passion they feel for music. All they ask in return is that you follow some simple rules that will make handling this inflow of music is a little easier.

The best way to make your application stand out, is it personal and following the guidelines of shipments and presentations to the letter. By doing this, you are part of the minority, and be more easily remembered.

If you do not follow specific guidelines shipping, your music will go straight into the trash.

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